Designing a typography-centric capsule collection for Nike’s campaign “Out Of Your League”

Consumer Goods
Art Direction

The Sketches

The project commenced when a Creative Director at Nike discovered my typography work on an online forum. They granted me creative freedom to design as I wished, with the stipulation of creating at least one 'Nike' and one 'Out Of Your League' shirt.

The T-Shirts

With minimal back-and-forth, these were the Nike t-shirts that were chosen for production and sold nationwide