Johnnie Walker +
The Locker Room
New York Is Dead

The campaign that aimed to double down on New York during a time where a mass of people we're making their escape during COVID-17

Brand Design
Creative Direction

To celebrate the true spirit of New Yorkers, Johnnie Walker has debuted a new out of home advertising celebrating this next chapter in culture and the continued resiliency of New Yorkers.

New York Is Dead

While the headlines read ‘New York is Dead’, the cultural flame of this city burns late into the night… The truth is, the city has finally been reclaimed by its citizens, as hundreds of thousands leave the city and it begins to feel smaller and smaller. More people have left New York than any other city in the country. The “New York is Dead” installation is a love letter to those doubling down in New York and choosing to rebuild and a golf clap to those on their way out.